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Why data quality is critical for marketing in the age of GenAI
A recent survey reveals that CMOs around the world are optimistic and confident about GenAI’s future ability to enhance productivity and create competitive advantage. Seventy per cent are already using GenAI and 19 per cent are testing it. And the main areas they’re exploring are personalisation (67%), content creation (49%) and market segmentation (41%). However,…
The women fighting to make women and girls safe in the digital age
So much of our lives are now lived online. From meeting partners via dating apps, starting a business from scratch and using social media to find clients, or attending work or education remotely, the online world is where we now spend a great deal of our time. But for women, girls, and marginalised people, the…
What it takes to innovate in the age of Gen AI
The theme for this year’s International Women’s day, Count Her In: Invest in Women. Accelerate Progress establishes a poignant tone for fostering authentic change. It perfectly mirrors the dynamic landscape of today’s data-driven environment where change is the only constant. The last third-party cookie has finally crumbled, privacy laws are tightening and now, Generative AI…
3 Questions: Shaping the future of work in an age of AI | MIT News
The MIT Shaping the Future of Work Initiative, co-directed by MIT professors Daron Acemoglu, David Autor, and Simon Johnson, celebrated its official launch on Jan. 22. The new initiative’s mission is to analyze the forces that are eroding job quality and labor market opportunities for non-college workers and identify innovative ways to move the economy…
AI predicts age of newly discovered supernovae within milliseconds
The remnants of a supernova MPIA/NASA/Calar Alto Observatory Artificial intelligence can accurately predict the age of supernovae and other rare stellar explosions within milliseconds of a telescope spotting them. That could prove useful for projects like the Vera C. Rubin Observatory’s Legacy Survey of Space and Time, which is slated to begin observing in 2025….