GenAI
Why data quality is critical for marketing in the age of GenAI
A recent survey reveals that CMOs around the world are optimistic and confident about GenAI’s future ability to enhance productivity and create competitive advantage. Seventy per cent are already using GenAI and 19 per cent are testing it. And the main areas they’re exploring are personalisation (67%), content creation (49%) and market segmentation (41%). However,…
NVIDIA unveils Blackwell architecture to power next GenAI wave
NVIDIA has announced its next-generation Blackwell GPU architecture, designed to usher in a new era of accelerated computing and enable organisations to build and run real-time generative AI on trillion-parameter large language models. The Blackwell platform promises up to 25 times lower cost and energy consumption compared to its predecessor: the Hopper architecture. Named after…