marketing
Why data quality is critical for marketing in the age of GenAI
A recent survey reveals that CMOs around the world are optimistic and confident about GenAI’s future ability to enhance productivity and create competitive advantage. Seventy per cent are already using GenAI and 19 per cent are testing it. And the main areas they’re exploring are personalisation (67%), content creation (49%) and market segmentation (41%). However,…
10 exceptional AI marketing campaign examples
In the ever-changing realm of digital marketing, artificial intelligence (AI) has emerged as a revolutionary force, transforming raw data into marketing gold. This blog delves into the transformative impact of AI in marketing, exploring its diverse applications and showcasing ten exceptional AI marketing campaigns that have set the benchmark for innovation. The adoption of AI…
AI’s impact on decision-making in marketing
In a presentation at AI & Big Data Expo Global, Jason Smith, Chief Digital Officer of Publicis Groupe, shared insights into the role of AI in reshaping decision-making processes within the realm of advertising and marketing. The focal point of Smith’s presentation was a strategic experiment conducted by his team to explore the potential of…